Change Management Campaign

This is the designed material for a B2B full-funnel campaign. The goal was to drive registration for a change management webinar.

Unengaged Corporate Audience Social Ads

Short content to grow the engaged audience for corporate change management material.

Ads based on blog content from the change management campaign funnel.

LinkedIn images and social stories. The team achieved its lowest CPL: $22. We created illustrated and photographic ads to AB test.